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And they were ported or reinvented for the desktop web.Facebook login and camera roll permissions makes signup a breeze and creating a profile nearly automatic. The very idea that different races need their own dating apps is conservative bordering on racist. The question is how much of this specialty market Tinder is going to try to own, and how much it will cede to its pint-sized competitors?His findings show that not only are men’s expectations and attractiveness ratings of women ‘normal’ (literally and statistically), it’s actually the women who have higher or more complex expectations of men. Unfortunately, big data can sometimes leave us with a surface-level view of behaviors and doesn’t enable us to understand the ‘whys’ behind them. For women, grammar usage (48%) is a bigger driver of attractiveness than body weight (42%) or height (40%) on average. So it turns out that women are a bit more complex – at least in their attractiveness calculations.The distribution of women’s attractiveness ratings of men are skewed much lower, meaning they are much less likely to rate men with high attractiveness scores (4 or 5) and on average receive a rating of about 1.8-1.9 (compared to men who rate women with an average of about 3.1-3.2). Christian conducted tests to show that the answer to the first question is ‘no’ – the men on OKCupid are not abnormally unattractive. For both men and women, appearance was the number one factor in determining whether a person is “attractive” – this is not surprising. And finessing (and proofreading) your online dating profiles is worth the time investment for everyone. Senior Director, Insights & Strategy With a passion for creative investigation and a rigorous background in quantitative and qualitative methods, Esther brings a rare mix of sharp analytics and infectious personality to her role as...The primary complaint I hear about Tinder is that you might come across hot people to swipe right, but finding someone who matches your style can take plenty of train wreck dates.Better sorting preferences could connect people who are actually compatible, whether that leads to marriage or just a fiery tryst. Sure, there’s much to be done with algorithms, machine learning, and artificial intelligence when it comes to playing cupid.This mathematically-based narrative of virtual loveoffers an intriguing and calculated look at the behavioral data of American singles on OKCupid, one of the largest online dating platforms in the US.One hypothesis going into his data analysis was that the rise of things like airbrushing, cosmetic surgery, Bud Light ads, and prominence of women like Kim Kardashian in the media has set unrealistic expectations when it comes to what men think is attractive. For more than half of women (54%), the type of photos posted by others (e.g., number of selfies, whether they seem exciting/funny/adventurous, the type of clothing they are wearing) is a key driver in determining how attractive they are – again, even more important than weight and height.
But I think it’d be wise for Tinder parent company IAC to at least explore the idea of building its own Micro-Tinders, adding some more segmentation into its main app, or buying out specialty dating apps with strong growth and engagement.March 15, 2015 Esther Thomas We all know someone who has met their significant other online, or have heard some of the tragic/romantic/off-the-wall stories of someone who has dated online.At the very least, you’ve seen the proliferation of online dating sites such as OKCupid, e Harmony, Tinder, Hinge, and the more tailored platforms such as JDate, Christian Mingle, and Farmers (yes, this exists). And it’s not just those digitally-savvy Millennials; about 1 in 5 adults age 45 have used digital dating sources to find love.By switching to Mongo DB, e Harmony reduced the time to match by 95% to under 12 hours.Learn about e Harmony's matching system, its technology evaluation process, and how it has used Mongo DB to make the happiest couples in the world.